For a while it has been under consideration as to whether the commercial animation and illustration work should be separated from the experimental and research work. In having a portfolio review from Jelly London in 2009 it was suggested that a separate identity for the Illustration work alone may may sense. At the time it was decided that the main focus would be on commercial animation. This is when the studio was commissioned the music video for Verity pabla. The work grew and more commercial animation was undertaken. It is only recently, following a year on commercial projects has it been decided to expand into Illustration work whilst also growing the developing body of work : Interconnection. This has been growing since 2007, but not many works have been published since 2009. It is now felt that dividing the two disparate streams of creativity will allow for a more tailored representation to the different audiences.
www.Sarra.Tv : New Commercial Website
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